基于自组织地图的eom通信个人参与动机的社交网络消费者细分

IF 1.3 Q3 BUSINESS International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI:10.1504/ijima.2023.10052688

Manijeh Bahrainizadeh, H. Izadi

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Segmenting Consumers on Social Networks Based on Individual Motivations for Engagement in eWOM Communication with Self-Organizing Maps

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来源期刊

International Journal of Internet Marketing and Advertising Business, Management and Accounting-Marketing

CiteScore

1.80

自引率

18.20%

发文量

期刊介绍： The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.

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