Um discurso da Belle Époque: moda e modo de vida na revista Illustração Pelotense

This article analyzes the magazine Illustracao Pelotense , which circulated in the city of Pelotas, Rio Grande do Sul, in the beginning of the 20th century, a span known as its Belle Epoque . It intends to bring back the values and the lifestyle of the Pelotas’ society, depicted in the covers, adverts and chronicles conveyed by the magazine, based on the theoretical and methodological aspects of the discursive semiotics. Since its object articulates different languages, this text also seeks as theoretical support some trends linked to discursive semiotics, such as the visual and the changing ones. From the personal desires to the public consecration, the absorption of other values is embedded in the city and displayed through the press.