Menemismo y kirchnerismo en Argentina: un análisis político discursivo de su construcción hegemónica

The aim of this work is to search the answer to how hegemonic construction logics operated during Menem’s and Kirchner’s administrations, which allowed them to legitimize and re-legitimize their power. The political-discursive approach will be our theory and method for the analysis of the ways of the construction of hegemony in the context of a specific discursive weft, from which social and political identities emerge and are articulated and shape equivalential and differential logics of sense, allowing the existence of a particular way of power- construction throughout both administrations. In each case, different discursive logics and diverse ways of articulate identities are analysed.