VALIDITY OF THE CORPORATE ETHICAL VIRTUE MODEL (CEV) IN A SOUTH AFRICAN CONTEXT: A CASE STUDY

Ethics is reflected in the culture of an organisation. If necessary, the status of the ethical culture in an organisation can be measured. The purpose of this study was to identify an instrument that can measure ethical culture, and to establish its validity and reliability in a South African context. The Corporate Ethical Virtue Model was identified, as its validity had been subjected to reliability tests within a South African insurance company. The instrument’s reliability was confirmed through Cronbach Alpha coefficients. The article concludes that the CEV model has application value within the context in which it was tested.