在互联网中介的酒店体验中建立信任:Airbnb和Couchsurfing案例

Q4 Social Sciences Comunicacao Midia e Consumo Pub Date : 2017-04-26 DOI:10.18568/CMC.V14I39.1180

Ramon Bezerra Costa, Viviane Fernandes, Fernando Gonçalves

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引用次数: 6

摘要

从信任在经济学和消费者关系中的重要性的前提出发，本研究反思了在主持消费者关系中的信任建立过程。这种反思是基于Airbnb和Couchsurfing网络平台，这些平台允许任何人在自己的房子里招待陌生人或被不认识的人招待(有或没有付款)。这种实践使我们对超越一般买卖关系的消费关系产生兴趣，从而明确了本文所要分析的其他社会关系的构成。

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A construção da confiança em experiências de hospitalidade mediadas pela internet: os casos do Airbnb e do Couchsurfing

Starting from the premise of the importance of trust in economics and consumer relations, the present study reflects on trust building process in hosting consumer relations. This reflection is based on the Airbnb and Couchsurfing web platforms that allow any person to host strangers or to be hosted by not known people in their own houses (with or without payments). This kind of practices interest us by the consumer relations which appears overstep the ordinary buy-and-sell and make clear the formation of other social bonds whose constructions this paper intends to analyze.

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来源期刊

Comunicacao Midia e Consumo Social Sciences-Communication

CiteScore

0.20

自引率

0.00%

发文量

审稿时长

30 weeks

期刊介绍： The journal Comunicação, Mídia e Consumo – Communication, Media and Consumption – is published in printed and digital versions by the Programa de Pós-Graduação em Comunicação e Práticas de Consumo da ESPM-SP – Postgraduate Programme in Communication and Consumption Practices of ESPM-SP – Escola Superior de Propaganda e Marketing – Superior School of Propaganda and Marketing and it is evaluated as Qualis A2; its editorial line is to approach relevant topics of the field of Communication, understood here as a complex socio-cultural process and practice. The articles must be well-founded and mobilise different authors of a given theoretical tendency so that they develop a critical reflection about the approached thematic topics. In the case of empirical articles, besides the contextualisation and the descriptive stage of the material, we privilege articles which present a theoretico-interpretative of the aspects that are observed in the corpus.