A fuzzy multicriteria group decision approach for circular business models prioritization

Paper aims : Presents a new group decision approach for circular business models (CBMs) prioritization based on circular economy (CE) principles and indicators. Originality : It was not found in the literature quantitative approaches to indicate which CBMs can be prioritized towards CE implementation. Research method : Fuzzy AHP is applied to calculate the weights of the CE principles. Fuzzy TOPSIS is used to rank the CBMs. A pilot application demonstrates the applicability of the proposed approach. Main findings : To perform equally on all dimensions of the circularity indicators, recovery by-products have a greater impact on CE implementation. Focusing on economic indicators, Product as a Service and Recovery By-Products should receive priority. Focusing on social indicators, Product as a Service is the most recommended CBM. Implications for theory and practice : It was identified the CBMs that are most suitable for performance improvement regarding CE implementation, according to the organization’s dominant CE principles.