IMPACT OF UKRANIAN CULTURAL DIPLOMACY ON ECONOMIC. POSSIBLE WAYS TO IMPLEMENT FRENCH CASES IN UKRAINE

The article is devoted to the cultural aspect of the economic development of Ukraine and France. This work aims to study the impact of cultural events and activities on economic stability, investment attraction, and setting efficient relationships with partners. Mostly, attention is drawn to the definition of the Francophonie term, as one of the successful examples of intercultural cooperation with a great impact on the economy of France. The main goal is to emphasize actual events and actions in this field and suggest potential ways to develop a cultural policy for Ukraine, following the example of France. Because, in terms of current conditions, Ukrainian culture has opportunities to spread around the world. We need to establish possible ways of developing this sphere because it impacts positively on the Ukrainian economy and establishes the reliant authority of Ukraine in the international arena.