体验经济发展条件下创新投资与物流活动的关系

IF 1.2 Q4 MANAGEMENT Marketing and Management of Innovations Pub Date : 2023-01-01 DOI:10.21272/mmi.2023.1-02
O. Iastremska, Hanna Strokovych, Fuad Gasimov
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引用次数: 5

摘要

解决这一科学问题的紧迫性,决定于需要兼顾体验经济发展的理性与感性特征,以及其在虚拟空间中的表现与传递与信息考量。此外,通过分析和基于商业实体在所有经济层面的有效性-宏观和中观-以及功能方向,其中之一是物流活动,其特征应该是通过运输指标的价值来体现其与实际空间的创新。本文的目的是确定以无形资产投资为基础的创新发展对物流效率的影响,在现实和虚拟空间的经济发展的现代条件下的经验。本文对这一复杂问题的研究是按照以下逻辑顺序进行的:在对最新出版物进行分析的基础上,确定了研究的主要方向,根据“经验经济、虚拟空间、基于无形资产投资的物流活动在现实空间利用创新”的三合论,即基于互联网资源的利用,在虚拟空间,物流活动的流动考虑利用创新和无形资产投资作为其在现实空间的基础;通过使用描述性统计的经济数学方法和建立的多因素回归模型,证明了企业活动效率与实际和潜在消费者(在虚拟空间中)使用互联网之间的关系,即互联网对于确保一般商业活动,特别是物流活动的成功的重要性;利用聚类分析,确定了互联网在区域方面的使用强度,以加强对经济实体经济活动形成积极印象的影响;在统计分析的基础上,确定了物流活动指标实际空间中价值变化的主要趋势:批发贸易营业额,进出口,铁路运输量,公路运输,航空运输,管道运输以及有形和无形资产投资量,作为开发和实施创新的基础;运用多维因素分析方法,找出影响物流活动和无形资产投资的潜在因素;对无形资产投资量与物流活动指标——出口、进口、铁路运输量和机动车辆运输量——之间的关系进行了建模,采用多因素回归分析;考虑到确定的依赖关系,在经验经济发展的条件下,在投资创新的背景下,制定了激活物流活动的建议。提出的建议具有科学新颖性和现实意义。该研究从经验上证实并从理论上证明了考虑“经验经济、虚拟空间、现实空间中的物流活动,并考虑使用基于无形资产投资的创新”这三个方面的便利,以实现不同经济水平的经济实体的成功运作。所进行的研究结果对宏观、中观和微观经济层面的管理者在各个职能领域(特别是物流)做出管理决策的过程中具有实际意义,这些决策涉及到他们的活动的激活,以确保其在经验经济发展的条件下的创新方向。
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Relationship of Investment in Innovation and Logistics Activity in the Conditions of the Experience Economy Development
The urgency of solving this scientific problem is determined by the need to take into account the features of the experience economy development, which have both a rational and emotional nature, and their manifestations and transmission and considering information in the virtual space. Also, by analysing and basing on the effectiveness of business entities at all economic levels – macro and meso- and by functional directions, one of which is logistics activity, which should be characterized by innovation in relation to the real space of its manifestation through the value of transportation indicators. The purpose of the article is to determine the influence of investments in intangible assets as the basis of innovative development on the efficiency of logistics in the modern conditions of the development of the economy of experiences in real and virtual space. The study of this complex issue in the article is carried out in the following logical sequence: based on the analysis of the latest publications, the main directions of research are determined according to the triad «economy of experiences, virtual space, logistics activity in real space taking into account the use of innovations based on investment in intangible assets» based on the use of the Internet resources, i.e. in virtual space, the flow of logistics activities taking into account the use of innovations and investments in intangible assets as their basis in real space; with the use of economic-mathematical methods of descriptive statistics and the built multifactorial regression model, the relationship between the efficiency of enterprise activity and the use of the Internet by real and potential consumers (in the virtual space), i.e., the importance of the Internet for ensuring the success of business activities in general and logistics in particular, was proven; with the use of cluster analysis, the intensity of the use of the Internet in the regional aspect was determined in order to strengthen the influence on the formation of positive impressions about the economic activity of economic entities; on the basis of statistical analysis, the main trends of changes in values in the real space of indicators of logistics activity were determined: turnover of wholesale trade, export and import, volumes of transportation by rail, road transport, air transport, pipeline transport and volumes of investments in tangible and intangible assets as a basis for the development and implementation of innovations; with the use of multidimensional factor analysis, latent factors influencing logistics activity and investment in intangible assets were identified; modelling of the relationship between investment volumes in intangible assets and indicators of logistics activity – exports, imports, volumes of transportation by railway and motor vehicles using multifactorial regression analysis was carried out; taking into account the identified dependencies, proposals were developed for the activation of logistics activities in the context of investing in innovations in the conditions of the development of the economy of experiences. The presented proposals are characterized by scientific novelty and practical significance. The study empirically confirms and theoretically proves the expediency of considering the triad «economy of experiences, virtual space, logistics activity in real space, taking into account the use of innovations based on investment in intangible assets» in order to achieve the successful functioning of economic entities of different economic levels. The results of the conducted research are of practical interest for managers of the macro-, meso- and microeconomic levels in the process of making management decisions in various functional areas, in particular logistics, regarding the activation of their activity to ensure its innovative orientation in the conditions of the development of the economy of experiences.
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