The Peculiar Characteristics of the Marketing System of Indigenous Village Chickens

For smallholder farmers, indigenous village chickens (IVCs) serve as a source of food, income, and ritual items. In practice, there is a high demand for IVC products, and when this demand is coupled with low investment in production inputs, it makes IVC production a rewarding rural business. Regardless of a lot of complaints about its efficacy, the marketing system of IVCs remains a viable transaction method and perfectly matches the extensive production system. This study documented the marketing system of IVCs operating in smallholder settings using a cross-sectional study. There is high volatility in the demand for