Dijital Dönüşüm Eksenide Kullanıcıların Haberlere Erişim EğilimleriÜzerine Bir

Yeşim Esgi̇n, İhsan Eken
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引用次数: 0

摘要

本研究的目的是为互联网上发布的新闻内容的版权问题以及网络新闻内容生产的未来找到答案。在这里,“在互联网上获取在线新闻内容对用户来说是一种免费的权利,还是被视为一种可以付费获取的商业价值?”根据对385名用户的研究结果;据观察,关注每日新闻的用户为获取新闻内容而向数字平台付费的倾向较低。另一方面,最倾向于为在线新闻内容付费的目标受众是年龄在20至29岁之间的男性用户,他们有从其他数字平台购买服务并关注日常新闻的习惯。数据显示,在线新闻内容不像其他需要购买服务的数字平台那样被视为具有商业价值,关注每日新闻的用户更倾向于免费获取新闻。
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Dijital Dönüşüm Ekseninde Kullanıcıların Haberlere Erişim Eğilimleri Üzerine Bir İnceleme
The purpose of this research is to find an answer to one of the fundamental questions about the copyright of news content published on the internet and the future of online news content production. Hereof, “Is access to online news content on the internet a free right for users, or is it viewed as a commercial value that can be accessed for a fee?” According to the findings obtained from the study with 385 users; it has been observed that users who follow daily news have a low proclivity to pay digital platforms to access their news content. On the other hand, the target audience with the highest proclivity to pay for online news content has been identified as male users between the ages of 20 and 29 who have a habit of purchasing services from other digital platforms and following daily news. According to the data, online news content is not seen as having a commercial value like other digital platforms where services are purchased, and the proclivity for free access is higher among users who follow daily news.
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来源期刊
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0.00%
发文量
55
审稿时长
8 weeks
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