Axiological Dominants Actualized in the Abkhaz Oratory Culture

The article is devoted to the analysis of axiological dominants actualized by the Abkhaz through the public speaking culture. The relevance of the study is determined by the fact that the consideration of oratory tradition is given through the prism of the axiological aspect reflected in it. We believe that a deep analysis of public speaking culture that has been mastered by the people living on the territory of Abkhazia over hundreds of centuries, can give an overall picture of its people and the values they share. In the proposed study through structural and semiotic analysis that helped to systematize and describe the axiological guidelines, we tried to identify value dominants of Abkhaz people. The classification of the values has been made. The study revealed a certain hierarchy of values that is reflected in the oratory tradition of Abkhazians.