COVID-19大流行期间的认知态度、行为选择和购买习惯

Laura Kucera Jiri Rydell
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引用次数: 38

摘要

在深入研究文献的基础上,本文旨在探讨COVID-19大流行期间的认知态度、行为选择和购买习惯。我们使用并复制了德勤(Deloitte)、哈里斯互动(Harris Interactive)、毕马威(KPMG)、KuRunData和Toluna的数据,对COVID-19疫情如何限制消费者的选择选择、根据购买产品和服务的法规和程序塑造他们的购物和饮食行为,同时降低他们接触这种传染性病毒的感知风险进行了分析和估计。在适当情况下,对已完成调查的汇编数据进行了描述性统计。进一步的研究应考虑COVID-19大流行对消费者满意度判断、行为模式和购买意愿的影响。
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Cognitive Attitudes, Behavioral Choices, and Purchasing Habits during the COVID-19 Pandemic
Based on an in-depth survey of the literature, the purpose of the paper is to explore cognitive attitudes, behavioral choices, and purchasing habits during the COVID-19 pandemic. Using and replicating data from Deloitte, Harris Interactive, KPMG, KuRunData, and Toluna, we performed analyses and made estimates regarding how the COVID-19 outbreak limits consumers' choice options, shaping their shopping and dietary behaviors in conformity with regulations and procedures as regards purchasing products and services, while reducing their perceived risk of exposure to such a contagious virus. Descriptive statistics of compiled data from the completed surveys were calculated when appropriate. Further research should consider the impact of the COVID-19 pandemic on consumer satisfaction judgments, behavior patterns, and purchase intentions.
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