How Can Charities use Coaching to Develop Managers and Does the Charity Context Matter

Little research exists on coaching in charities. This article explores how coaching might support managers in the charity sector. Using an interpretivist approach, 20 interviews gathered the views and experiences of key stakeholders: manager coachees, learning and development (L&D) managers and coaches. Findings from interviewees in two large, national, case study charities suggest a synergy between key principles of coaching and those of charities. Investment in coaching was seen as having significant benefits for managers and great potential for charities to help them improve people’s lives and the world we live in.