FROM “THE GOLDEN VALLEY” TO “THE SILICON TAIGA”: VECTORS OF CULTURAL MEMORY

A new transdisciplinary direction “memory studies” is actively developing in the world science. The study of the memory phenomenon is conducted in a socio-cultural context. The historiographical analysis shows the need to expand specific research in accordance with the “memorial turn”. The authors reconstruct cultural practices and determine the vectors of cultural memory in Novosibirsk Akademgorodok in the second half of the 20th — first quarter of the 21st century, they considers the role of cultural memory for the synergy and harmony of technological and socio-cultural spheres of society, which determines the novelty of the work. Вy the beginning of the 21st century cultural practices of Early Akademgorodok have formed dynamic socio-cultural complexes: toponymic, memorial-monumental, heritage, intellectual-leisure, attractive, eventful. They are dynamic vectors of cultural memory of the landmark “Novosibirsk Akademgorodok”. The prospects of the research are connected with the social necessity of socio-cultural support for the promotion of the “Akademgorodok 2.0” mega-project with due regard for historical experience and synthesis of images of the nostalgic past and the predicted future — from the “golden valley” to the “silicon taiga”.