DISABILITY INCLUSION IN DIVING TOURISM: PERSPECTIVES FROM THE INDUSTRY IN SOUTH AFRICA

Disability inclusion in diving tourism is a relevant topic of study, considering the documented benefits to disabled communities, the growing demand for inclusive diving tourism opportunities globally, and the limited information on the status quo. This qualitative study assessed the perspectives on disability inclusion in diving tourism among 28 diving industry members (who were not disabled divers) and one representative (who was a disabled diver) from the largest disabled diving organisation in South Africa, which is an important diving destination internationally. Benefits, challenges, involvement, and specific perspectives in inclusive diving tourism were captured through thematic analysis of participants’ narratives. The results confirmed the multidimensional benefits of diving to disabled people and highlighted barriers to inclusive diving tourism related to logistics, knowledge, awareness and attitude of the industry, marketing, and collaboration between stakeholders. This study drew useful recommendations to enhance disability inclusion in diving tourism and exploit its potential for the development of this industry.