哈里亚纳邦牛奶营销模式的经济学分析

IF 0.3 Q4 ECONOMICS Indian Journal of Economics and Development Pub Date : 2023-01-01 DOI:10.35716/ijed-22184
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引用次数: 0

摘要

调查结果显示,总的市场盈余约为84%,畜群规模、牛奶价格、经营性土地持有和家庭规模是影响市场牛奶盈余的重要因素。大约65%的牛奶是通过研究地区确定的四种传统营销渠道处理的。据估计,涉及生产者-乳品-消费者的渠道ii的营销效率最高(2.24),生产者在消费者卢比中的份额为69.10%。该研究主张加强市场基础设施,将大量奶农纳入统一的生产、营销和分销网络,以提高农民的利润并发展乳制品行业。关键词:市场剩余,营销效率,多元回归模型,传统营销渠道JEL代码:C81, Q12, Q13
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An Economic Analysis of Milk Marketing Pattern in Haryana
The findings revealed that the overall marketed surplus was around 84 per cent, and herd size, price of milk, operational land holding and family size were significant factors influencing the marketed surplus of milk. Approximately 65 per cent of milk was disposed of through four traditional marketing channels identified in the study region. The marketing efficiency of channel-II involving Producer-Creamery-Consumer was estimated to be the highest (2.24), with a producer’s share in the consumer’s rupee at 69.10 per cent. The study advocated for strengthening the market infrastructure and including a large number of dairy farmers under a consolidated network of production, marketing and distribution to improve the farmers' profit and develop the dairy sector. Keywords: Marketed surplus, marketing efficiency, multiple regression model, traditional marketing channels. JEL Codes: C81, Q12, Q13
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0.50
自引率
50.00%
发文量
66
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