Awareness towards Corporate Social Responsibility: A Study of Beneficiaries from Rural Punjab

The present study was carried out to understand the awareness level of the beneficiaries of various corporate social responsibility programs regarding the responsibilities of companies under these programs. The outcomes of this study included the awareness level of respondents about the term Corporate Social Responsibility, various areas of CSR programs that companies can work in, and the activities listed under the CSR law. Companies may benefit highly from this CSR awareness as this will further result in an improved image of the organizations through an effective, transparent, and trustworthy projection of their CSR actions. Even though the present study was limited to three districts of Punjab, the insights from this study can help companies to design newer, better CSR policies, considering the perspectives of the people and the policy-makers. Keywords: Economic development, social development, societal upliftment. JEL Codes: L31, M14, Q01