O leitor da crítica de cinema: observações sobre um agente receptivo-ativo

The film criticism is commonly thought as a way of reception of the film. We propose a reversal looking in this article in order to understand film criticism as a cultural and communicative product itself, which in its turn is consumed by an audience. Through the reception studies, we observe how readers of a website receive and re-signify the critical texts and therefore the films. We will consider the reception now in the light of the emergence of digital media and cyberculture. We will then make a brief analysis of the comments from the readers of the Brazilian website Cinema em Cena. Keywords: reception studies, film criticism, comments, readers.