Sociedade global e sociedade em midiatização: um quadro teórico para compreender a radiodifusão internacional

This paper aims to identify relations between international broadcasting and the global society and the society in mediatization through a bibliographical research. Technological advancements and economic motivation enhanced the potentiality of the media. Since then, it has reached geographically distant audiences, broadcasting mediatic representation on different realities. Within this context, the presented modality of broadcasting acts as a tool for diplomacy and is connected with the global society and in mediatization. In the international dynamic of the media, which is asymmetric and controlled by oligopolies, national states invest in international broadcasting in order to, in some measure, promote themselves throughout the world as well as to establish their broadcasters as alternative sources to foreign audiences. Keywords : globalization, mediatization, international broadcasting.