使用视频日志促进健康饮食

IF 0.3 4区 文学 Q4 COMMUNICATION Tijdschrift Voor Communicatiewetenschap Pub Date : 2021-01-01 DOI:10.5117/tvc2021.2.003.make
Annelijn Mäkel, Frans Folkvord, P.W.M. Nelissen
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引用次数: 0

摘要

大量研究一致表明,儿童没有摄入健康成长所需的水果和蔬菜的推荐量。这项研究的目的是发现视频日志是否以及如何作为一种健康促进策略做出贡献。通过对专家、市场营销人员、家长和教师等25人的访谈进行定性研究。参与者们都很友善地通过视频博客推广水果和蔬菜。视频博客有能力提供灵感、动力、信息和激活,以刺激幼儿对水果和蔬菜的消费。为了开发视频日志,与目标群体中的儿童共同创作是必要的。总的来说,利用视频博客来刺激水果和蔬菜的消费似乎很有希望。
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Het promoten van gezonde voeding met behulp van vlogs
The promotion of healthy food with the use of vlogs Numerous studies have consistently shown that children do not consume the recommended amount of fruit and vegetables to grow up healthily. The aim of this research was to discover if, and how, vlogs can contribute as a health promotion strategy. A qualitative study with 25 interviews including experts, marketeers, parents and teachers was conducted. Participants were benevolent to promote fruit and vegetables through vlogs. Vlogs have the power to contribute inspiration, motivation, information, and activation to stimulate fruit and vegetables consumption among young children. To develop the vlogs, co-creation with children in the target group is considered to be necessary. In general, the use of vlogs to stimulate fruit and vegetable consumption seems promising.
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来源期刊
CiteScore
0.30
自引率
50.00%
发文量
18
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