信任对手机银行使用的影响

IF 0.5 Q4 ECONOMICS Ekonomski Vjesnik Pub Date : 2022-01-01 DOI:10.51680/ev.35.2.1
Ahmet Kamil Kabakuş, Hasan Küçükoğlu
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引用次数: 4

摘要

目的:本研究主要考察感知有用性和感知易用性在信任与手机银行使用关系中的中介作用。方法:为此,选择土耳其一所州立大学不同层次的大学生作为研究人群,采用方便抽样法和面对面调查技术,通过实地研究收集数据。SEM数据分析采用SPSS v20和AMOS v20进行。结果:信任因素与手机银行平台使用之间存在直接的正相关关系,感知有用性和感知易用性因素在此关系中起部分中介作用。综上所述,我们预测有许多不同的因素影响着用户对手机银行平台的使用偏好,这些因素直接或间接地影响着合规性、采用和使用,未来银行业在数字化的影响下,有必要更多地关注这些因素。
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The effect of trust on mobile banking usage
Purpose: This study primarily examines the mediating effect of perceived usefulness and perceived ease of use on the relationship between trust and mobile banking use. Methodology: For this purpose, university students studying at different levels at a state university in Turkey were chosen as the research population and the data were collected through a field study using a convenience sampling method and a face-to-face survey technique. SEM data analysis was conducted by using SPSS v20 and AMOS v20. Results: The findings revealed a direct and positive relationship between the trust factor and mobile banking platform usage, and that the factors of perceived usefulness and perceived ease of use have a partial mediating effect in this relationship. Conclusion: As a result, it is predicted that many different factors affect user preferences in the use of mobile banking platforms, these factors directly or indirectly affect compliance, adoption, and use, and it is necessary to focus more on these factors for the future of banking with the effect of digitalization.
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Ekonomski Vjesnik
Ekonomski Vjesnik ECONOMICS-
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