Social Media – the growing role in urology

The Social Media (SoMe) has revolutionized the way we communicate, interact and live. It has evolved from a purely entertainment role, into a powerful platform for sharing information, instant messaging, networking and bringing communities and societies together. Over the last few decades, SoMe has demonstrated a growing role in medicine. With an unlimited spread of scientific knowledge, the possibility of scientific interaction during medical conferences and medical education, as well as, easy access to international medical debates has made SoMe become an important factor in medicine and especially in urology. The urology community has foreseen the tremendous potential of SoMe, especially with the use of Twitter, which has led to the rapid adaptation of SoMe for conference use, dissemination of breaking news, emerging research, education and socializing.