成本与利润效率:以保加利亚酒店业为例

IF 0.7 Q2 AREA STUDIES Eastern Journal of European Studies Pub Date : 2021-01-01 DOI:10.47743/ejes-2021-0210
D. Doncheva, D. Stoyancheva
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引用次数: 1

摘要

本文旨在分析和估计保加利亚酒店业的效率,重点是成本效率和利润效率。我们试图检验服务质量和旅游专业化是否会影响酒店业的效率。通过使用batese和Coelli(1995)模型,本研究对309家保加利亚酒店进行了10年(2008-2017)的随机前沿分析。该方法可以估计效率水平和影响因素,并将误差分解为随机误差和低效率误差。结果表明:随着酒店品类的增加,成本效率降低,且随时间波动显著,呈下降趋势;另一方面,优质服务和旅游专业化并不能完全解释保加利亚酒店的利润低效率。因此,酒店管理需要应用与差异化酒店产品和/或更好的定价相关的策略,而不是目的地的旅游发展。
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Cost and profit efficiency: the case of Bulgarian hotel industry
The current paper aims to analyse and estimate the Bulgarian hotel industry's efficiency, focusing on both cost and profit efficiency. We attempt to examine whether service quality, as well as tourism specialization, affect hotel industry efficiency. By using the Battese and Coelli (1995) model this study applies a Stochastic frontier analysis with 309 Bulgarian hotels analysed for the period of 10 years (2008-2017). The methodology allows to be estimated the efficiency level and influencing factors, as well as decompose the error into both, random and inefficiency error. The results show that the cost efficiency decreases when the hotel category increases and significantly fluctuates over time in a decreasing tendency. On the other hand, quality service and tourism specialization cannot unambitiously explain the profit inefficiency of Bulgarian hotels. Thus, the hotel management needs to apply strategies related to differentiating hotel products and/or better pricing, rather than tourism development of the destination.
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来源期刊
CiteScore
1.30
自引率
16.70%
发文量
3
审稿时长
10 weeks
期刊介绍: The Eastern Journal of European Studies (EJES) seeks to provide a forum for multidisciplinary and interdisciplinary dialogue between ideas, and a framework for theoretical and empirical analyses covering major topics in European studies: European history, politics, European economy and European policies, EU community law, European culture and society. EJES encourages studies focusing on Central and Eastern Europe (including Eastern Neighbourhood) in order to better understand its transformations induced by the integration process and to address its specific challenges by supporting scientific debates on the general European theory and practice. Furthermore, the editorial board regularly invites distinguished guest editors to coordinate thematic issues.
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