Strategy of development of global information technological opportunities in "Benetton" company

The main goal of this paper is to analyze the main elements of the information technology (IT) infrastructure of global e-business, the models of this business and the way of implementation of these models. The fi nal result of this analysis is to identify problems in the implementation of global e-commerce and propose possible solutions. In this context, an example of “Benetton“ was analyzed which successfully solved these problems. The general claim that e-commerce increases the competitiveness and profi tability of the company is confi rmed in the practice of this company. Information systems in the area of e-commerce can support the achievement of this goal only if they are viewed in a comprehensive, global way. Business globalization and strong competition require a new digital enterprise concept, as evidenced by the increasing investment in specialized and client-oriented technologies based on the web and the Internet.