游客对环保酒店的态度和绿色酒店偏好的确定:以eskiemail为例

Turizam Pub Date : 2021-01-01 DOI:10.5937/turizam25-28792
Emre Aksöz Ozan, Birgul Aydin, Yücel Esin
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引用次数: 1

摘要

本研究的目的是确定环保应用如何对游客的购买行为和酒店偏好产生影响。在此背景下,相关数据来自408名参与者。采用t检验来确定对游客购买行为和酒店偏好的影响。通过分析,考虑到环保酒店的住宿偏好,确定大多数游客对环境敏感,环保酒店开发新技术,质量高,乐于入住环保酒店,环保酒店唤起自然。此外,我们还发现,环保酒店唤起了人们的健康和健康。这些发现为市场营销组织和企业管理者提供了新的方向和建议。
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Tourists approaches to eco-friendly hotels and determination of green hotel preferences: The case of Eskişehir
The aim of this study is to determine how eco-friendly applications have an impact on the purchasing behaviour of tourists and hotel preferences. In this context, the related data was obtained from 408 participants. T-test was applied in order to determine the impact on the purchasing behaviour of tourists and hotel preferences. As a result of the analysis, it is determined that the majority of the tourists are sensitive about the environment by taking into account eco-friendly hotel accommodation preference and eco-friendly hotels are pioneer in developing new technologies, high qualified, happy to stay in eco-friendly hotels, and eco-friendly hotels evoke nature. Also, it is found that eco-friendly hotels evoke health and wellness. These findings provide an insight into literature and new directions and suggestions for marketing organizations and business managers.
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发文量
4
审稿时长
15 weeks
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