Application of the innovative concept "mindfulness" in organizational and academic practice

The paper presents the importance, basic determinants, as well as the best world practice of one of the leading insurance companies in Europe, If P&C Insurance and technology giant Google in the field of application of innovative Mindfulness concept with the aim of improving the total performances of employees. The above examples are addressed in the argument of growing importance and broader application of the innovative concept towards the development of employee potential through the development of emotional intelligence, cognitive abilities, but also through stress reduction. The main goal is to point out to the management of companies, as well as to other authors and researchers, the importance of this concept, which gives ever more positive results in the direction of improving the overall performance of employees and, consequently, the overall performance of organizations in order to achieve a sustainable competitive advantage.