基于市场调研的创新及其对市场竞争力的影响

Nedeljko Prdić, B. Kuzman
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引用次数: 0

摘要

本文的目的是在理论态度分析和研究结果的基础上,定义利用创新和服务提供的市场的发展和竞争力战略。已执行的研究基于认知和营销研究的特殊方法的实施。研究结果表明,市场是实现经济和交流目标的非常有效的工具。市场上的销售人员通过实施具体而精确的营销传播策略,可以实现他们在竞争和顾客满意度方面的目标。所提出的研究为市场通过商业创新进行投资奠定了坚实的基础,从而提高了市场的竞争力。这项研究被认为是这个方向的一个良好开端。结论是信息学成果的发展和技术的实施创造了在尊重顾客态度的基础上控制规模和增加市场合规性的可能性。
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Innovations and impact on market competitiveness based on marketing research
The aim of this paper is to define development and competitiveness strategy of marketplaces using innovations and service provision, on the bases of theoretical attitudes analysis and research results. Performed researches are based on implementation of special methods of cognition and marketing research. Research results show that marketplaces are very efficient instrument of achieving economic and communications aims. It is established that salesmen on marketplaces by conducting concrete and precise strategies of marketing communications, may achieve their aims in relations to competition and in purpose of costumers' satisfaction. Presented researches make solid foundation for investments by market places through innovations in business, and that increase competitiveness of marketplaces. This research is considered a good start in that direction. The conclusion is that informatics achievements development and technology implementation create possibility to control volume of scales and increase compliance of marketplaces based on respect of customers' attitudes.
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来源期刊
Ekonomika Vilniaus Universitetas
Ekonomika Vilniaus Universitetas Economics, Econometrics and Finance-Economics, Econometrics and Finance (all)
CiteScore
1.40
自引率
0.00%
发文量
15
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