Hybrids-Hype or Hope?

In this paper, we explain what hybrids are and explore the behavioral, market, and government unde innings of the commercialization of this technology. Hybrid electric vehicles offer the potential for substantial increases in the fuel efficiency of U.S. vehicles. They could mitigate persistent and serious environmental problems, improve our economic and national security, and reduce trade imbalances. The question is will hybrid technology reach its potential. Can it solve the problems brought on by oil dependence without changes in behavior, markets, and government policies? Our answer to this question is a qualified no. Technology by itself without changes in these other factors can only take us so far. Without attention to these factors, hybrids are more hype than hope. Our purpose in writing this article is to explain why.