{"title":"使用谷歌分析改进图书馆网站内容和设计:一个案例研究","authors":"W. Fang","doi":"10.7282/T3MK6B6N","DOIUrl":null,"url":null,"abstract":"Google Analytics is a free web analytics solution that provides webmasters with insightful information about how visitors find and interact with their websites. In this case study, we have experimented in using Google Analytics to analyze two of our websites: The Rutgers-Newark Law Library main website and The New Jersey Digital Legal Library website. It was used to monitor our visitors' browsing activities and viewing behaviors for three months. Based on our findings from Google Analytics reports, we have redesigned our website. Subsequent data collected by Google Analytics have confirmed that our new design better fits the information needs of our visitors and librarians. Google Analytics is very powerful and can be used for almost any website. We believe that other libraries will benefit from using Google Analytics as well. Limitations of Google Analytics are also discussed based on our experience with it.","PeriodicalId":53692,"journal":{"name":"Library Philosophy and Practice","volume":"9 1","pages":"22"},"PeriodicalIF":0.0000,"publicationDate":"2007-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"125","resultStr":"{\"title\":\"Using Google Analytics for Improving Library Website Content and Design: A Case Study\",\"authors\":\"W. Fang\",\"doi\":\"10.7282/T3MK6B6N\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Google Analytics is a free web analytics solution that provides webmasters with insightful information about how visitors find and interact with their websites. In this case study, we have experimented in using Google Analytics to analyze two of our websites: The Rutgers-Newark Law Library main website and The New Jersey Digital Legal Library website. It was used to monitor our visitors' browsing activities and viewing behaviors for three months. Based on our findings from Google Analytics reports, we have redesigned our website. Subsequent data collected by Google Analytics have confirmed that our new design better fits the information needs of our visitors and librarians. Google Analytics is very powerful and can be used for almost any website. We believe that other libraries will benefit from using Google Analytics as well. Limitations of Google Analytics are also discussed based on our experience with it.\",\"PeriodicalId\":53692,\"journal\":{\"name\":\"Library Philosophy and Practice\",\"volume\":\"9 1\",\"pages\":\"22\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2007-06-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"125\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Library Philosophy and Practice\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.7282/T3MK6B6N\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"Arts and Humanities\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Library Philosophy and Practice","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.7282/T3MK6B6N","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Arts and Humanities","Score":null,"Total":0}
Using Google Analytics for Improving Library Website Content and Design: A Case Study
Google Analytics is a free web analytics solution that provides webmasters with insightful information about how visitors find and interact with their websites. In this case study, we have experimented in using Google Analytics to analyze two of our websites: The Rutgers-Newark Law Library main website and The New Jersey Digital Legal Library website. It was used to monitor our visitors' browsing activities and viewing behaviors for three months. Based on our findings from Google Analytics reports, we have redesigned our website. Subsequent data collected by Google Analytics have confirmed that our new design better fits the information needs of our visitors and librarians. Google Analytics is very powerful and can be used for almost any website. We believe that other libraries will benefit from using Google Analytics as well. Limitations of Google Analytics are also discussed based on our experience with it.
期刊介绍：
Library Philosophy and Practice (LPP) is a peer-reviewed electronic journal that publishes articles exploring the connection between library practice and the philosophy and theory behind it. These include explorations of current, past, and emerging theories of librarianship and library practice, as well as reports of successful, innovative, or experimental library procedures, methods, or projects in all areas of librarianship, set in the context of applied research.
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