Cognitive Modeling of the Impact of Funding to Educational Institutions on the Innovative Activity of Organizations

The purpose of research is to design a cognitive model for determining the degree of influence of targeted funding in educational programs on the innovative activity of an enterprise in different business conditions. As a tool for cognitive modeling, it is proposed to use the tools for constructing a cognitive map that allows analyzing different options of financing scenarios, which are alternatives to impulse modeling in the form of financing in a certain set of factors by introducing perturbations to the vertices of the cognitive map. The main reason for the study is that when creating new products or services for an organization, it is important to constantly increase their market share based on changes in the strategy of innovative activity of the enterprise, which is largely determined by the level of qualification of the workforce. The novelty of the research lies in the use of tools for constructing and using a cognitive map to solve the problem of substantiating the most preferred variant of a set of initial factors to achieve the required maximum values of the target indicators.The research methods are heuristic in nature, aimed at finding such a set of factors that will lead to a given change in the target factor. In order to obtain the final result of changing the target factor, impulse modeling is used, which is carried out by introducing influences into the selected set of vertices of the cognitive map, and in order to find the best set, scenario modeling is used aimed at forming various alternatives. The proposed materials and methods of cognitive modeling are based on the cognitive map, presented in the work of R.Karaev and others [4].Results. This article shows how organizations develop their innovative activities in production processes. This development process is associated with the interaction of enterprises and educational institutions, which is expressed in the joint training of specialists in the required field. To display the interrelation of factors influencing innovation activity in production processes, a model is proposed, which is reflected in the cognitive map of enterprise strategy management expanded by the author. As a result of cognitive modeling according to certain scenarios, recommendations are formed for decision makers on the choice of an innovative development strategy of an enterprise aimed at increasing the company’s market share.Conclusion. The conducted modeling and analysis of the results confirm that innovative activity allows to increase the market share and reduce the price of the company’s products due to investments in educational institutions. In addition to the required changes in the target factors, the proposed funding has a positive effect on other factors reflected in the cognitive map. As a result, the constructed cognitive map can reveal the factors determining the need for investment in educational institutions by organizations, which will increase their innovative activity and economic efficiency.