The drivers of innovation diffusion in agriculture: evidence from Italian census data

Innovation is a key issue in the discussion about the links between agriculture, food production and sustainability. Indeed, the creation, adoption and exploitation of innovations can interact with all three dimensions of sustainability – environment, society and economy. Despite the increasing support for innovation practices in the agrifood sector from institutions and public policies, innovation in this sector has spread quite slowly. Indeed, the diffusion of innovations strongly depends on the social, institutional and productive system behind the technological/structural features of the farms. The analysis of the drivers underpinning the innovation diffusion dynamics in agriculture is therefore a very interesting topic for studies in this domain. This paper aims to provide a map of the diffusion of innovations in the Italian agricultural sector, highlighting differences and territorial specificities. We try to explain the drivers and factors influencing such specificities, drawing from data on the ag...