Strategies to Implement Circular Economy Practices: A Fuzzy DEMATEL Approach

There is a growing concern among consumers for preserving the environment without compromising the current lifestyle. In this context, organizations are looking for a sustainable business model that can fulfil their business objectives effectively. The concept of the circular economy is emerging as a solution that can help the minimization of the ill effect of industrialization. The circular economy is efficiently adopted and implemented through circular practices. However, the adoption of circular economy practices is not easy for the industries, and it requires a comprehensive strategy. Therefore, this study aims to identify and evaluate the key strategies to accomplish circular economy practices in the present-day context. In order to fulfil the research objective, this study identified 11 significant strategies that are needed for the adoption of circular economy practices. These strategies are identified using an integrated approach of the literature review and focus group discussion with experts. Further, these key strategies are evaluated using the fuzzy DEMATEL and developed a causal relationship among the strategies. The applied method has also classified the strategies into cause and effect group. The cause group comprises the five strategies, while effect group contain the six strategies. The finding suggests that “management involvement, support and commitment” and “creating a vision and goals for circular economy” are prominent strategies. This study will facilitate the managers to make the action plan for implementing the circular practices in order to shift towards the circular economy.