A bibliometric and visual analysis of social semiotics: development, hotspots, and trend directions

Abstract Social semiotics is now widely regarded as one of the leading research areas. This study is the first attempt to present a holistic overview of social semiotics based on the data in the Web of Science core collection database from 2001 to 2020. The study investigates, among other issues, social semiotics’ publishing tendency, the most productive authors, countries, institutions, and hotspots. The results exhibit a steady rise in its publications and citations. The current analysis verifies the growing quantitative and qualitative research contributions and influences of this field. Furthermore, what the journals focus on are the innovative and contemporary themes, manifested predominantly in sign, multimodality, gender, experimental semiotics, advertising, culture, and social media, which involve a wide range of methodologies to make the research more acceptable and constructive. These results are expected to offer refreshing insights that inspire scholars in formulating scientific agendas and advising their research strategies, thereby facilitating substantial contributions to the domain.