如何探索自助出版的可持续盈利模式——基于新制度经济学的视角

Qin Yang
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引用次数: 0

摘要

自媒体作为新时代的一种新媒体形式,在中国得到了迅速发展。随着经济的全球化、技术的不断进步以及移动互联网技术的普及和完善,自媒体行业面临着巨大的机遇和挑战。自媒体的盈利能力越来越丰富,各种更系统的盈利模式逐渐形成,但整体盈利能力并不乐观,这与交易成本高、管理制度缺失不无关系。本文将从新制度经济学的视角出发,在现有自媒体盈利模式的基础上,运用交易成本、契约、制度变迁等相关理论,探索更可持续的盈利模式,并针对问题提出政策建议。
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How to Explore a Sustainable Profit Model for Self-publishing --Based on the Perspective of New Institutional Economics
As a new media form in the new era, self-media has been developing rapidly in China. With the globalization of economy, the continuous improvement of technology and the popularization and perfection of mobile Internet technology, the self-media industry is facing great opportunities and challenges. The profitability of self-media is getting richer and richer, and a variety of more systematic profit models are gradually formed, but the overall profitability is not optimistic, which is not unrelated to the high transaction costs and the lack of management system. This paper will explore more sustainable profit models based on the existing profit models of self-media from the perspective of new institutional economics, using transaction costs, contracts, institutional change and other related theories, and give policy recommendations for the problems.
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