分析影响消费者在购买白咖啡时行为的因素

Q2 Social Sciences Cakrawala Pendidikan Pub Date : 2018-12-05 DOI:10.32781/CAKRAWALA.V12I2.271
Umar Khasan
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引用次数: 4

摘要

本研究的目的是分析影响白咖啡产品购买的因素。研究是在邦卡兰的超级超市进行的。采用随机抽样法取样。采用定性分析方法对数据进行分析。影响白咖啡购买决策的主要因素是文化。
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Analisis Faktor-faktor yang Mempengaruhi Perilaku Konsumen dalam Pengambilan Keputusan Pembelian White Coffe
The Goals of this research are analyze factors affect to purchase products White Coffee. Research was carried out in Hypermart Bangkalan. Sample was taken by  accidentl sampling method. Data were analyzed by qualitative diskriptif. The result of factors affect the purchase decision of White Coffee are culture.
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来源期刊
Cakrawala Pendidikan
Cakrawala Pendidikan Social Sciences-Education
CiteScore
2.70
自引率
0.00%
发文量
58
审稿时长
8 weeks
期刊最新文献
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