药师对药品生产企业的意见

Journal of Pharmaceutical Marketing & Management Pub Date : 2011-12-04 DOI:10.3109/J058V02N01_10

J. Wittenberg, J. Wiederholt, R. Hammel

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引用次数: 0

摘要

药师对制药企业的意见对制药企业制定营销策略和政策具有重要意义。对于研究密集型和主要仿制药制造商，我们(1)确定并调查了他们的总体有利和不利的活动和特征、总体表现和对制药的支持;(2)确定了被视为有利或不利的公司并调查了这些观点的原因;(3)调查了自1977年以来研究密集型制造商的总体态度评级的变化。预测后，一份问卷邮寄给400名居住在威斯康辛州的药剂师。回复率约38%。药师对两类生产企业有利和不利活动或特征的总体看法程度不同。研究密集型制造商通常被视为提供新产品并为这些产品和药房提供全面服务。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Pharmacists' Opinions About Pharmaceutical Manufacturers

Pharmacists' opinions about pharmaceutical manufacturers are important to manufacturers in fortnulating marketing strategies and policies. For both research-intensive and principally generic manufacturers, we (1) identified and investigated their aggregate favorable and unfavorable activities and characteristics, overall performance, and support for pharmacy, (2) identified companies that were viewed favorably or unfavorably and investigated reasons for such views, and (3) investigated changes in aggregate attitude ratings of research-intensive manufacturers since 1977. After pretesting, a questionnaire was mailed to a systematic random sample of 400 pharmacists residing in Wisconsin. The response rate was about 38%. The magnitude of pharmacists' general views of favorable and unfavorable activities or characteristics were different for the two types of manufacturers. Research-intensive manufacturers generally were viewed as providing new products and full service for those products and for the pharmacy p...

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