Interactive opinion polls on public displays: studying privacy requirements in the wild

Interactive opinion polls are a promising novel use case for public urban displays. However, voicing one's opinion at such a public installation poses special privacy requirements. In this paper, we introduce our ongoing work on investigating the roles of the interaction technique and the poll question in this novel context. We present a field study comparing three different voting techniques (public touch interface, personal smartphone by scanning a QR code, from remote through a short Web address) and three types of poll questions (general, personal, local). Overall, the results show that actively casting an opinion on a timely topic is highly appreciated by passers-by. The public voting opportunity through a touch screen is clearly preferred. Offering mobile or remote voting does not significantly increase the overall participation rate. The type of poll question has an impact on the number of participants but does not influence the preferred interaction modality.