ART FESTIVALS IN THE CONTEXT OF THE COVID-19 PANDEMIC: THE SEARCH FOR NEW FORMATS

The article analyzes the features of organizing and holding art festivals under the restrictions associated with the COVID-19 pandemic that are relevant to the present. The significant role of digitalization and virtualization of works of art in the above processes is revealed. External challenges stimulated the search for new forms of organizing artistic events, as happened, for example, with The Virtual Collaborative Series, which became a temporary adapted version of the named annual event. We believe that a significant role in the process of searching for new communication strategies was played by technologies that make it possible to overcome spatial restrictions in the context of communication during a pandemic, in particular, we are talking about platforms for direct communication in the presence mode, etc.