CHOICE OF A MODEL FOR ASSESSING AND FORECASTING THE ACTIVITIES OF ENTERPRISES IN THE INDUSTRIAL SECTOR OF THE ECONOMY IN CONDITIONS OF IMPORT SUBSTITUTION

In the current conditions of the development of the Russian economy, rethinking requires planning, fore-casting and modeling the activities of enterprises in the industrial sector that ensure the sovereignty of the domestic economy. In this regard, the purpose of this article is to study and justify models that take into account the factors of the internal and external environment of the enterprise, the dynamics of modernization processes and technological development. The article substantiates the expediency of applying the cognitive approach to modeling the dynamics of the development of enterprises in the industries of the industrial sector of the economy. The author proposes a set of factors to be included in the cognitive model, providing an assessment of the internal potential and taking into account the dynamics of the external environment.