Methodology for a new Gambling and Lottery Product / Service Social Impact Assessment

The authors of the study believe that the topic of this study is very relevant in the Baltic States. Although the sector was originally set up to provide entertainment for people, there are now a large number of bargaining companies that do a great deal of damage to society as a whole and, for this reason, have a mixed view of the gambling and lotteries industry as a whole. The aim of the study is to evaluate the methodology of the social impact of a new gaming and lottery product / service. To achieve this goal, the authors have set the following tasks: summarize and assess the influencing risk factors; develop a methodology for assessing the impact of new gaming and lottery products / services; draw conclusions and suggestions; Research methods: document analysis, qualitative data analysis. Based on the research results, new rules for the impact of gambling and lottery products / services have been proposed. This would allow the sector to be further developed while reducing the negative impact of the gambling and lotteries sector on society.