A. Spichak, G. Glembotskaya, Galina Varenykh, I. Zhirova
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Marketing Analysis of the Pharmaceutical Market of Drugs for Weight Disorder Treatment
The article presents the results of a marketing research of the Russian pharmaceutical market of drugs for the treatment of weight disorders overweight and underweight. Macrocontours have been developed, the main trends in market formation have been identified. Keywords—weight disorders, malnutrition, underweight, overweight, marketing research of the pharmaceutical market, macro-contour of the market
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