COVID时代的电子钱包采用:扩展UTAUT2的实证干预

Q2 Social Sciences Asian Journal of Business Research Pub Date : 2023-04-01 DOI:10.14707/ajbr.230145
Sarit Arora, Manpreet Kaur, Esha Jain
{"title":"COVID时代的电子钱包采用:扩展UTAUT2的实证干预","authors":"Sarit Arora, Manpreet Kaur, Esha Jain","doi":"10.14707/ajbr.230145","DOIUrl":null,"url":null,"abstract":"The aim of the study is to examine the factors affecting adoption of e-wallets in COVID era. UTAUT 2 model was adapted in the study to analyse behavioral intention of users towards e-wallets. Additionally, impact of three constructs namely, perceived risk, trust and perceived COVID threat along with the recognized factors of UTAUT 2 model was studied on behavioral intention of users towards e-wallets. Primary data was collected through questionnaire method from 358 respondents from Punjab (India). The results revealed that all the constructs of UTAUT 2 model influenced behavioural intention to adopt e-wallets except hedonic motivation. Perceived risk was not found as determinant of behavioural intention to adopt ewallets. Perceived COVID threat was found to be the most influential factor in predicting the behavioural intentions regarding e-wallets followed by trust and social influence. The decisions about marketing and regularizing of e-wallets in terms of its features, applications and its performance can be taken considering the findings of this study.","PeriodicalId":37159,"journal":{"name":"Asian Journal of Business Research","volume":"20 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"E-wallet Adoption amidst COVID Era: An Empirical Intervention with Extended UTAUT2\",\"authors\":\"Sarit Arora, Manpreet Kaur, Esha Jain\",\"doi\":\"10.14707/ajbr.230145\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The aim of the study is to examine the factors affecting adoption of e-wallets in COVID era. UTAUT 2 model was adapted in the study to analyse behavioral intention of users towards e-wallets. Additionally, impact of three constructs namely, perceived risk, trust and perceived COVID threat along with the recognized factors of UTAUT 2 model was studied on behavioral intention of users towards e-wallets. Primary data was collected through questionnaire method from 358 respondents from Punjab (India). The results revealed that all the constructs of UTAUT 2 model influenced behavioural intention to adopt e-wallets except hedonic motivation. Perceived risk was not found as determinant of behavioural intention to adopt ewallets. Perceived COVID threat was found to be the most influential factor in predicting the behavioural intentions regarding e-wallets followed by trust and social influence. The decisions about marketing and regularizing of e-wallets in terms of its features, applications and its performance can be taken considering the findings of this study.\",\"PeriodicalId\":37159,\"journal\":{\"name\":\"Asian Journal of Business Research\",\"volume\":\"20 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-04-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Asian Journal of Business Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.14707/ajbr.230145\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"Social Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Asian Journal of Business Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.14707/ajbr.230145","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 0

摘要

该研究的目的是研究影响新冠肺炎时代电子钱包采用的因素。本研究采用UTAUT 2模型来分析用户对电子钱包的行为意向。此外,研究了感知风险、信任和感知COVID威胁三个结构以及UTAUT 2模型的识别因素对用户电子钱包行为意向的影响。主要数据是通过问卷调查法从印度旁遮普省的358名受访者中收集的。结果表明,除享乐动机外,UTAUT 2模型的所有构式都影响电子钱包的行为意向。感知风险并不是采用电子钱包的行为意愿的决定因素。感知到的新冠病毒威胁是预测电子钱包行为意图的最重要因素,其次是信任和社会影响。考虑到本研究的结果,可以考虑电子钱包的功能、应用和性能方面的营销和规范化决策。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
E-wallet Adoption amidst COVID Era: An Empirical Intervention with Extended UTAUT2
The aim of the study is to examine the factors affecting adoption of e-wallets in COVID era. UTAUT 2 model was adapted in the study to analyse behavioral intention of users towards e-wallets. Additionally, impact of three constructs namely, perceived risk, trust and perceived COVID threat along with the recognized factors of UTAUT 2 model was studied on behavioral intention of users towards e-wallets. Primary data was collected through questionnaire method from 358 respondents from Punjab (India). The results revealed that all the constructs of UTAUT 2 model influenced behavioural intention to adopt e-wallets except hedonic motivation. Perceived risk was not found as determinant of behavioural intention to adopt ewallets. Perceived COVID threat was found to be the most influential factor in predicting the behavioural intentions regarding e-wallets followed by trust and social influence. The decisions about marketing and regularizing of e-wallets in terms of its features, applications and its performance can be taken considering the findings of this study.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
Asian Journal of Business Research
Asian Journal of Business Research Social Sciences-Political Science and International Relations
CiteScore
2.40
自引率
0.00%
发文量
8
期刊最新文献
Rethinking Funding Nonprofit Organizations Through Crowdfunding: The Use of Financial Technology Needed Current Characteristics of a Good Iranian Graduate in Journalism and Media Studies The Influence of Cultural Differences on Gender Issues in Tourism and Hospitality Employment: A Grounded Theory Analysis Unboxing SERVQUAL: SQuID Inside! Quiet Quitting – Implications for Asian Businesses
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1