应对印度企业缺乏合适营销人才的挑战

IF 3 Q2 OPERATIONS RESEARCH & MANAGEMENT SCIENCE International Journal of Management Science and Engineering Management Pub Date : 2022-08-11 DOI:10.36647/ijsem/09.08.a010

Reetwika Banerjee

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引用次数: 0

摘要

人才是任何组织最重要的资产。它也适用于营销功能。管理人才需要组织方面的持续关注和努力。识别、定义和完善自己的人才是迄今为止任何组织普遍面临的最关键的挑战。

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Fighting Out the Challenge of Lack of Suitable Marketing Talents in Indian Organization

Talents are the most important assets of any organisation. It applies to the marketing function also. To manage the talent, it needs constant attention and effort from the organisation’s side. Identifying, defining and refining own talents are by far the most crucial challenge which generally any organisation faces.

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来源期刊

International Journal of Management Science and Engineering Management OPERATIONS RESEARCH & MANAGEMENT SCIENCE-

CiteScore

8.50

自引率

33.30%

发文量

期刊介绍： International Journal of Management Science and Engineering Management (IJMSEM) is a peer-reviewed quarterly journal that provides an international forum for researchers and practitioners of management science and engineering management. The journal focuses on identifying problems in the field, and using innovative management theories and new management methods to provide solutions. IJMSEM is committed to providing a platform for researchers and practitioners of management science and engineering management to share experiences and communicate ideas. Articles published in IJMSEM contain fresh information and approaches. They provide key information that will contribute to new scientific inquiries and improve competency, efficiency, and productivity in the field. IJMSEM focuses on the following: 1. identifying Management Science problems in engineering; 2. using management theory and methods to solve above problems innovatively and effectively; 3. developing new management theory and method to the newly emerged management issues in engineering; IJMSEM prefers papers with practical background, clear problem description, understandable physical and mathematical model, physical model with practical significance and theoretical framework, operable algorithm and successful practical applications. IJMSEM also takes into account management papers of original contributions in one or several aspects of these elements.