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IF 2.5 3区社会学 Q2 DEVELOPMENT STUDIES European Journal of Development Research Pub Date : 2022-12-31 DOI:10.53978/jd.v10i2.226

M. Mustika, I. Putra, Yolanda Sari, Etik Winarni, Adinda Maharani Piety

引用次数: 0

摘要

本研究的目的是1)了解green advertaising的描述和购买Aqua品牌矿泉水的决定。2)了解绿色广告对购买瓶装水品牌的影响。为了描述绿标签和购买瓶装水的决定，该产品购买瓶装水品牌的学生mm Jambi，使用SPSS上的描述anlaisis。了解green advertaising对2018年届学生管理项目购买瓶装水水的影响，Jambi使用的数据是原始数据。在本研究中，可以明确地得出结论，在aqua品牌的绿色广告和购买决定看来是有效的，绿色广告对2018年届管理项目中购买瓶装水的决定产生了积极而重要的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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PENGARUH GREEN ADVERTAISING TERHADAP KEPUTUSAN PEMBELIAN AIR MINERAL MEREK AQUA

Penelitian ini bertujuan 1) Untuk mengetahui gambaran green advertaising dan keputusan pembelian air mineral merek Aqua. 2)Untuk mengetahui pengaruh green advertising terhadap keputusan pembelian air mineral merek Aqua. Untuk mendeskrifsifkan green advertaising dan keputusan pembelian air mineral merek Aqua pada mahasiswa prodi Manajemen Angkatan 2018 UM Jambi, dengan menggunakan anlaisis Deskriptif pada SPSS. Untuk mengetahui pengaruh green advertaising terhadap keputusan pembelian air mineral merek aqua pada mahasiswa prodi Manajemen Angkatan 2018 UM Jambi , Jenis data yang digunakan adalah data primer. Pada Penelitian ini dapat disimpulkan secara deskriptif bahwa green advertaing dan keputusan pembelian pada merek aqua dinilai berjalan dengan baik dan Green Advertaising berpengaruh positif dan signifikan terhadap terhadap keputusan pembelian air mineral merek aqua pada mahasiswa prodi Manajemen Angkatan 2018 UM Jambi.

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来源期刊

European Journal of Development Research DEVELOPMENT STUDIES-

CiteScore

5.70

自引率

4.00%

发文量

期刊介绍： The European Journal of Development Research (EJDR) redefines and modernises what international development is, recognising the many schools of thought on what human development constitutes. It encourages debate between competing approaches to understanding global development and international social development. The journal is multidisciplinary and welcomes papers that are rooted in any mixture of fields including (but not limited to): development studies, international studies, social policy, sociology, politics, economics, anthropology, education, sustainability, business and management. EJDR explicitly links with development studies, being hosted by European Association of Development Institutes (EADI) and its various initiatives. As a double-blind peer-reviewed academic journal, we particularly welcome submissions that improve our conceptual understanding of international development processes, or submissions that propose policy and developmental tools by analysing empirical evidence, whether qualitative, quantitative, mixed methods or anecdotal (data use in the journal ranges broadly from narratives and transcripts, through ethnographic and mixed data, to quantitative and survey data). The research methods used in the journal''s articles make explicit the importance of empirical data and the critical interpretation of findings. Authors can use a mixture of theory and data analysis to expand the possibilities for global development. Submissions must be well-grounded in theory and must also indicate how their findings are relevant to development practitioners in the field and/or policy makers. The journal encourages papers which embody the highest quality standards, and which use an innovative approach. We urge authors who contemplate submitting their work to the EJDR to respond to research already published in this journal, as well as complementary journals and books. We take special efforts to include global voices, and notably voices from the global South. Queries about potential submissions to EJDR can be directed to the Editors. EJDR understands development to be an ongoing process that affects all communities, societies, states and regions: We therefore do not have a geographical bias, but wherever possible prospective authors should seek to highlight how their study has relevance to researchers and practitioners studying development in different environments. Although many of the papers we publish examine the challenges for developing countries, we recognize that there are important lessons to be derived from the experiences of regions in the developed world. The EJDR is print-published 6 times a year, in a mix of regular and special theme issues; accepted papers are published on an ongoing basis online. We accept submissions in English and French.