新冠肺炎疫情期间的电子商务消费者行为与购物文化

Feri Lupiana, Robby Andika Kusumajaya
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引用次数: 3

摘要

在新冠肺炎大流行时期,印尼儿童购物平台占据了网购市场的主导地位。Tokopedia、Shopee、Bukalapak、Lazada和Bibli是印尼最受欢迎的五大在线购物网站。印尼银行的数据显示,在新冠疫情期间,电子贸易交易量几乎翻了一番,电子货币的使用量预计也将增长32.3%,达到266万亿印尼盾。此外,数字银行交易预计将增长19.1%。根据这些数据,可以得出结论,在新冠肺炎疫情中,网上购物行为已经成为一种新的趋势、生活方式和文化。印度尼西亚银行的数据显示,网上购物和进行数字银行交易的现象一方面是防止新冠病毒传播的解决方案,另一方面,在我们不知情的情况下,消费者会变得“黑眼睛”,从而变得消费,过度购物,购买超出需求范围的商品/服务。
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E-COMMERCE CONSUMER BEHAVIOR AND SHOPPING CULTURE DURING THE COVID-19 PANDEMIC
In the era of the Covid-19 pandemic, the marketplace platform by the nation's children dominates the online shopping market in Indonesia. Tokopedia, Shopee, Bukalapak, Lazada, and Bibli are among the top five frequented online shopping sites in Indonesia. Data from Bank Indonesia recorded electronic trade transactions almost doubled in the midst of the Covid-19 pandemic, the use of electronic money is also predicted to rise by 32.3 percent to Rp 266 trillion. In addition, digital banking transactions are expected to grow by 19.1 percent. Based on these data, it can be concluded that online shopping behavior has become a new trend, lifestyle, and culture in the Covid-19 pandemic. The data from Bank Indonesia shows the phenomenon that online shopping and conducting digital banking transactions, on the one hand, is a solution to prevent the spread of Covid-19 while on the other hand, without us knowing, consumers will become "dark eyes" so that it becomes consumptive, excessive shopping, and buying goods / services beyond the limits of needs.
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PENGARUH KEPRIBADIAN DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI DINAS PENDIDIKAN DAN KEBUDAYAAN PESISIR SELATAN PENGARUH COUNTRY OF ORIGIN, BRAND IMAGE DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA MEREK NIKE PADA SISWA/I SMKN 1 PAINAN PENGARUH KUALITAS LAYANAN DAN NILAI NASABAH TERHADAP LOYALITAS NASABAH KREDIT DI BPR BATANG PALANGKI KABUPATEN SIJUNJUNG PENGARUH MOTIVASI, KOMPENSASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT. KENCANA SAWIT INDONESIA PENGARUH POLA KOMUNIKASI DAN INTERAKSI KADER TERHADAP KEMAJUAN RODA ORGANISASI MEDAN BERNALAR
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