Research on the Practical Path of Green Consumption in China under the Concept of Green Development in the New Era

Since the reform and opening up, China’s economy and society have developed rapidly and achieved great construction results. However, the rough development has brought a series of bad consequences, especially the ecological environment is getting worse and worse, so it is especially important to promote green development. Green development is to focus on the common development of economy, ecology and natural environment, to save resources and to adhere to the road of sustainable development. With the development of the times, the green consumption mode has become a new way of consumption. This mode is complementary to green development and follows the principles and concepts of green development. Green consumption is also a concrete embodiment of this concept. The purpose of this paper is to summarize the challenges faced by the implementation of green consumption policy in China and to put forward some feasible suggestions.