Analysis of tourism features and development strategy for memorial complex “Imam Al Bukhari Mausoleum”, Samarkand region, Uzbekistan

The Imam Al Bukhari Complex is a unique pilgrimage site in Hartang, Samarkand region, Uzbekistan. This site is requiring a better visitation flow by its present administration as unique stakeholder. The goal of this article is to spot the solutions that could further increase the experience at the site as well as the benefits to the local community. The main study methods used were the qualitative observation during fieldwork, the interview with visitors and stakeholders as well as the analysis of online resources. The analysis of the demand and offer of this tourist attraction has highlighted an imbalance towards a wide range of weaknesses that could be fixed in a short-term perspective. The solutions envisage several measures to increase the accessibility and online visibility of the Complex, to enhance the experience of the visitors, to involve the community in order to obtain larger benefits.