Changes in dietary preferences: new challenges for sustainability and innovation

The transformations in dietary habits that have occurred over recent decades draw attention to important issues concerning the relationship between lifestyles, diet and health, and open up new challenges for operators in the agricultural and food sector. This study intends to analyse these evolutions, comparing the dietary preferences of generation X in 2001 with its dietary preferences in 2011, and those of the following generation, the so-called generation Y. The analysis was conducted by applying latent class clustering to the food spending of a representative sample of Italian consumers. It has enabled us to identify the prevalent food patterns in 2001 and 2011 and to analyse their transformations, interpreting them in the light of social, cultural and economic changes. The comparison of food pattern characteristics over this period highlights the emergence of trends that move in two different directions. The first of these is the rise of a new dietary sensitivity towards a healthy diet rich in fruits...