Poultry farmer perceptions of agricultural advisory services involving value addition and marketing in Wakiso district Uganda

Successful agricultural innovations depend inter alia, upon farmer perception of introduced programmes. The present study determined farmer perceptions of the National Agricultural Advisory Services (NAADS) and how these affected innovative technology adoption practices in poultry management in Wakiso district in central Uganda. Social demographic attributes (SDAs) data and perceptions of the NAADS were captured quantitatively using interviews from self-reported survey questionnaires with 231 poultry farmers. Measured perception factors included: attitude, social influence, skills, knowledge and belief about capabilities. Results showed farmer perceptions to be significantly influenced by farmer SDA ‘experience’ and ‘education level’. While ‘attitude’ played a small but significant role, perception factors ‘skills’ and ‘social Influence’ contributed significantly to farmer intentions towards innovative technology adoption. To enhance intentions towards adoption of innovative advisory services, value addition and marketing, farmer SDAs and perception beliefs need to be considered.