Ethical by Design: A Manifesto

This paper presents a collection of 'ethical by design' principles for considering ethical aspects in the design and implementation of technology-based products and services. It is a work-in-progress describing the need for new, innovative concepts and approaches in ethical design-based thinking. The paper argues that design thinking should and can be 'ethical by design'; that designs should strive to go beyond the ethical guidelines that are set by regulatory bodies and other such governance. This manifesto of 'ethical by design' principles is intended to support developers, providers, and users in the collaborative process of inherently and explicitly including ethics into product and service design.